Hi. Today i start my commercial project. I have chosen Gatorade. I chose Gatorade because Gatorade ads are always playing. Especially during any big athletic events. I researched conventions and codes of Gatorade ads.
The thing the is most common in every ad is an athlete drinking it. The second thing is where the sport is usually played or a training facility. It also shows them training and then drinking it. Another common thing is them drinking it before a big game or a person drinking it and then cutting to the next person also drinking one. In an ad i saw a lady playing basketball drink some of Gatorade and then started to play. She then won the game and everyone celebrates. After the win a bottle of Gatorade appears With an epic slogan like Nothing Beats Gatorade. 
Another common thing is having famous Athletes drink there product but someone like me a student can't do that. To not offend anyone i saw that the ads had both women and me playing sports. It was equal. Some ads centered around women athlete and others men.
Something cool i noticed int he older ads, is that they have cool effects like lightning. The shots usually take place in the dark/at night. In an ad they tried something new. Making a running person using a machine that drops water and it created the silhouette of a person running. Words that are motivating also appear in big clear text. Music or a voice over is usually used as the sound. In the voice over they say good things about Gatorade and say how every time you drink one you are a winner.
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